Garrison Brewing Co.
Beer & Soda
Fundraising Campaign

Garrison Brewing Co. Beer & Soda Fundraising Campaign

Our community partner, Garrison Brewing Co., is helping our BMO Ride participants level up their fundraising efforts. Garrison Brewing Co. is launching TWO custom-branded, limited-edition products – with a portion of the proceeds being donated to BMO Ride for Cancer.

Introducing Limited Edition & Release Face the Fight Against Cancer Ale and Ginger Lime Craft Soda!

$5 from every 6-pack limited-edition Face the Fight Against Cancer Ale ($26.99)
$2.50 from every 6-pack limited-edition Face the Fight Against Cancer Soda ($15.00)

This partnership with Garrison Brewing Co. is their commitment to giving back, supporting local cancer care, and rallying behind our BMO Ride community in a big way.

“BMO Ride for Cancer rallies people together to advance cancer care for our communities. The community has been integral to our mission at Garrison from the very beginning. We designed our local craft beer around the community – creating something from home that people could be proud of. We’re so proud to join forces with BMO Ride to help bring cancer care to the next level for our communities in Atlantic Canada,” says Brian Titus, Owner of Garrison Brewing Co.

HOW THE BMO PARTICIPANT FUNDRAISING CAMPAIGN WORKS:

The limited-edition pale ale and soda are for pre-sale purchase on Garrison’s website:
Face the Fight Against Cancer Ale: https://garrison-brewing.myshopify.com/products/face-the-fight-six-47ml-cans
Face the Fight Against Cancer Ginger Lime Craft Soda: https://garrison-brewing.myshopify.com/products/seaport-soda-ginger-lime-6-x355ml
BMO Ride participants who are 19 years of age and older can purchase and promote both the limited-edition pale ale and soda (non-alcoholic) to their networks, with proceeds being directed to their individual fundraising pages at the end of the campaign
BMO Ride youth participants and individuals under the age of 19 can only purchase and promote the limited-edition ginger-lime soda (non-alcoholic)
Orders can be placed between June 1 – June 17, while quantities last
Pick-up is available at Garrison Brewing Co. Seaport location on June 20 & 21 only
Proceeds will not be applied to BMO Ride participants’ fundraising pages until after the campaign closes on June 21 and may take up to five business days. It will appear as one total contribution per BMO Ride participant

BMO RIDE PARTICIPANT CODE OF CONDUCT

Adult Participant YOUTH Participant

Promote the beer and soda sales campaign responsibly only to individuals 19 years of age and older
Promote the campaign with safe, responsible messaging
1. Do not endorse the consumption of alcohol while riding a bike, driving a motor vehicle, operating any machinery, or engaging in any activity that requires concentration to avoid injury
Promote both soda and beer campaigns to networks to ensure there are options for those who cannot or do not want to consume alcoholic beverages
Promote the campaign to your networks using the suggested messaging and language provided by the Event
Be transparent about the funds from the sales being donated back to your fundraising efforts and local cancer care ($5 per 6-pack of Face the Fight Against Cancer ale, $2.50 per 6-pack of soda)
Promote the campaign as an opportunity to make an impact on local cancer care through the partnership with Garrison Brewing Co.

Promote the soda campaign to your networks using the suggested messaging and language provided by the Event
Be transparent about the funds from the sales being donated back to your fundraising efforts and local cancer care ($2.50 per 6-pack of soda)
Promote the campaign as an opportunity to impact local cancer care through the partnership with Garrison Brewing Co.
Do not promote the beer sales campaign to your networks. If a youth participant is found promoting beer sales, they will be removed from the fundraising campaign, and other disciplinary action may be taken by the Event

RESPONSIBLE CONSUMPTION

We encourage our BMO Ride for Cancer participants and their networks to review Canada’s low-risk alcohol drinking guidelines to help reduce your long-term health risks. These are “low-risk” guidelines, not “no-risk” guidelines, as any amount of alcohol consumption can have risks to your overall health, including cancer
We’re proud to offer a non-alcoholic option – the Ginger Lime Craft Soda – to our youth participants and individuals who are abstaining from and limiting their alcohol consumption.
Drinking is a personal choice, and we encourage our BMO Ride community (who are 19 years of age and older) and their networks to make the choices and decisions that are the best for them
These guidelines are an excellent resource for those who drink and purchase the Limited Release Face the Fight Against Cancer Ale: https://novascotia.ca/dhw/addictions/documents/Canada-new-Low-Risk-Alcohol-Drinking-Guidelines.pdf

Nova Scotians can self-refer to Nova Scotia Health’s Mental Health and Addictions Program for substance use related supports and services by calling the Mental Health and Addictions Intake Service Line (toll-free) 1-855-922-1122, to be connected to a clinician Monday to Friday, 8:30 a.m. to 4:30 p.m, with extended hours until 8 p.m. on Tuesdays. This line has voicemail only on evenings, weekends, and holidays. The Provincial Mental Health Crisis Line is available 24/7 for anyone experiencing a mental health or addictions crisis or someone concerned about them. Call (toll-free) 1-888-429-8167
Visit https://mha.nshealth.ca/en/topics/substance-use-and-gambling/alcohol for more information on alcohol substance use and supports and services in Nova Scotia
Visit Nova Scotia Health’s Mental Health and Addiction Program website, http://MHAhelpNS.ca, to learn more about available services, resources, and tools in Nova Scotia

SOCIAL GRAPHICS

ADULT PARTICIPANT SOCIAL POST & GRAPHICS (BEER & SODA)

To share on social media, click the image and a new tab will open, right-click to save the image to your computer or phone.

Use the suggested caption below when sharing to your networks:

Support my BMO Ride by purchasing @GarrisonBrewing craft beverages that give back — introducing the Face the Fight Against Cancer Ale and Ginger Lime Craft Soda! $5 from every Ale 6-pack and $2.50 from every Soda 6-pack order are donated to my fight against cancer to help fund the world’s first cancer-fighting technology at the QEII. Be sure to type my name into the box when you purchase — every order helps me reach my fundraising goal! Place your order today before it sells out! https://garrison-brewing.myshopify.com/products/face-the-fight-six-47ml-cans

YOUTH PARTICIPANT SOCIAL POST & GRAPHIC (SODA)

To share on social media, click the image and a new tab will open, right-click to save the image to your computer or phone.

Use the suggested caption below when sharing to your networks:

Support my BMO Ride by purchasing Garrison Sea Port Soda that gives back — introducing the Face the Fight Against Cancer Ginger Lime Craft Soda! $2.50 from every Soda 6-pack order is donated to my fight against cancer to help fund the world’s first cancer-fighting technology at the QEII. So cool, right! Be sure to type my name into the box when you purchase — every order helps me reach my fundraising goal! Place your order today before it sells out! https://garrison-brewing.myshopify.com/products/seaport-soda-ginger-lime-6-x355ml

Garrison Brewing Co.
Beer & Soda
Fundraising Campaign

Garrison Brewing Co. Beer & Soda Fundraising Campaign

Garrison Brewing Co. Beer & Soda Fundraising Campaign

HOW THE BMO PARTICIPANT FUNDRAISING CAMPAIGN WORKS:

BMO RIDE PARTICIPANT CODE OF CONDUCT

RESPONSIBLE CONSUMPTION

SOCIAL GRAPHICS

ADULT PARTICIPANT SOCIAL POST & GRAPHICS (BEER & SODA)

YOUTH PARTICIPANT SOCIAL POST & GRAPHIC (SODA)

Donation Ask Email Templates

Adult Participant Email Template

Youth Participant Email Template

Address

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IMPACT

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